On-Page SEO Case Study: Shenphen Charitable Trust

Shenphen Charitable Trust is a non-profit organization based in Mysuru, India, dedicated to supporting Tibetan communities through healthcare, education, and social welfare initiatives.

When the trust approached us, their website clearly communicated purpose and values. However, despite having meaningful content, the site had very limited visibility in search engines, even for branded and location-based queries.

The Challenge

Before optimization, the website faced several common on-page SEO issues that limited its discoverability:

• Missing or incorrect heading structure (H1, H2, H3)
• Generic page titles such as “Home” and “About”
• Missing or poorly optimized meta descriptions
• Images without descriptive alt text
• No clear keyword targeting
• Weak internal linking between pages

Because of these issues, search engines struggled to properly understand the site’s content, relevance, and location intent.

The Approach

Tenz Digital provided on-page SEO optimization, focusing strictly on clarity, structure, and technical correctness.
No backlinks, paid ads, or off-site SEO tactics were used.

Before implementation, we conducted an on-page audit using tools such as Screaming Frog and Google Search Console to identify structural and metadata issues across the site, which was built on Wix CMS.

The Solution

The following on-page SEO improvements were implemented:

• Established a clear heading hierarchy (H1–H3) across all core pages
• Rewrote SEO titles and meta descriptions with relevant keywords and local intent
• Added descriptive alt text to all images for accessibility and image indexing
• Improved internal linking between related pages for better crawlability
• Ensured all meta tags followed recommended character limits
• Cleaned up page structure to improve readability for both users and search engines

All changes were implemented directly on the live site, with careful validation after deployment.

Example: Health Page Optimization

Before:
Health | Shenphen Charitable Trust

After:
Health Services for Tibetan Patients in Mysuru | Shenphen Charitable Trust

Updated Meta Description:
“Discover compassionate health services for Tibetan communities in Mysuru. Shenphen Charitable Trust supports wellbeing through medical care and health awareness.”

This change introduced clear topical and local relevance, helping search engines better understand the page’s purpose and audience.

The Results (After 6 Months)

Based on Google Analytics (GA4) data and post-implementation tracking over a six-month period, the website showed measurable improvements:

• Organic user growth of over 800% compared to the pre-optimization period
• Improved search visibility for branded and location-based queries
• Website visitors from multiple countries, including India, France, the United States, Canada, Nepal, and others
• Images indexed correctly in search results due to proper alt text implementation
• Higher click-through rates from search results driven by optimized titles and meta descriptions

All improvements were achieved purely through on-page SEO, without backlinks, paid advertising, or off-site SEO activities.

Key Takeaway

This case study demonstrates that well-executed on-page SEO alone can significantly improve a website’s visibility — even without a large budget or external link building.

By fixing structural issues, aligning content with search intent, and improving metadata, organizations can start reaching the right audience organically and sustainably.

At Tenz Digital, we focus on practical SEO improvements grounded in audits, implementation, and real outcomes — not shortcuts or inflated claims.

Related Service

For non-profits and organizations looking to build or improve a professional, SEO-ready website, explore our NGO website creation services, which combine structure, design, and SEO best practices from the start.