How Tenz Digital Helped Shenphen Charitable Trust Reach a Global Audience with On-Page SEO
About the Client
Shenphen Charitable Trust is a non-profit organization based in India dedicated to supporting Tibetan communities through health, education, and social welfare projects.
When they reached out, their website had great content and purpose — but little to no visibility on Google.
The Challenge
Before optimization, their website suffered from common on-page SEO issues:
- No proper heading structure (H1, H2, H3)
- Generic page titles like “Home” and “About”
- Missing or overly long meta descriptions
- No image alt text
- No clear keyword targeting or internal linking
As a result, their site barely appeared in search results — even for branded or local queries.
The Solution
Tenz Digital stepped in to provide free on-page SEO optimization focused on clarity, structure, and discoverability.
Here’s what we improved:
- Added heading hierarchy (H1–H3) for better readability and SEO.
- Rewrote SEO titles and meta descriptions with location-specific keywords.
- Added descriptive alt text to all images.
- Improved internal linking between pages for better crawlability.
- Ensured all meta tags were within the correct character limits.
Example: Health Page Optimization
- Old Title: Health | Shenphen Charitable Trust
- New Title: Health Services for Tibetans in Mysore | Shenphen Charitable Trust
- New Meta Description:
“Discover compassionate health services for Tibetan communities in Mysore. Shenphen Charitable Trust supports wellbeing through medical care and health awareness.”
This single change introduced relevant keywords (“health services,” “Tibetans,” “Mysore”) and local intent, helping Google better understand what the page offers.
The Results (After Two Months)
- Visitors from new countries including India, France, the U.S., and Nepal.
- Improved search visibility for branded and location-based keywords.
- Images indexed correctly due to proper alt tags.
- Higher CTR from search results because of optimized titles and descriptions.
Key Takeaway
This project proves that even simple on-page SEO changes — no backlinks, no ads — can lead to meaningful visibility gains.
With the right metadata, headings, and keyword targeting, any website can start reaching the right audience organically.
At Tenz Digital, we believe effective SEO doesn’t always need a big budget — just thoughtful optimization and genuine care for results.